Dove Refillable Deodorant.
Kind to Skin.
Kind to Planet.

For a Planet in Need.
Dove Refillable Deodorant cuts consumption and crosses over to circular business models.
Giving you back a quality object that is personal and ages well over time.

Period: 2021
Studio: VanBerlo
Client: Unilever
Role: Design Lead, Product Strategy, Sustainability, DX, Concept Ideation, Consumer test, Concept modeling, 3D Visualisation, PR

Numbers Count.

Without a doubt, Unilever is a giant when it comes to the numbers of consumers buying and using their brands around the world. We hit it off on the topic of fundamental sustainability principles and our joint ambition to enable circular business models through design.

The 4R’s: Fundamental Sustainable Principles to Real Life Contexts
# To Set Up The Vision

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Overflowing landfills, the oceans garbage patches, litter – packaging must change.

And consumers are talking about it.

Designed to be used and loved by Millions.

There is refill – and then there’s refill. Over one billion people use Unilever deodorant every day. Dove refillable celebrates what matters: its’ formulation. Its design represents an ambition to minimize material use. A unique and timeless pack, with an experience which users can enjoy time and time again.

Buy Once.
Refill for Life.

Whilst saving up to 54% of plastic compared to current packaging and up to 342.9 tons of virgin plastic by 2023.

“We Aim To Make Mistakes Faster Than Anyone Else“

Distilled down to it’s Fundamentals.

“Just a bar of Deodorant”

“Just A Bar Of Deodorant” Great ideas often come easy – our responsibility also lies in executing them. Every detail is designed to build a bond with its user. Bringing back quality and simplicity into the everyday

Engineered to Perfection.

“It Even Sounds Perfect” from the twist and click slotting in a refill, to the secure seal when placing the cap. Quality is such that Dove is giving it a lifetime guarantee, transforming your routine with a product that lasts.